Skip to content
Search dst.dk

    Business Services in the Sector for Market Research and Public Opinion Polling

    The purpose of the statistics Market research and public opinion polling is to provide information on turnover and types of services in enterprises with market research and public opinion polling as main activity. The statistics is also used for revision of activity classifications in the Business Statistical Register. The Statistics is part of the EU's Structural Business Statistics (SBS). The statistics was first published for the reference year 2001. Prior to 2012 it was called Product Statistics for Market research and public opinion polling. From 2023 the statistics has been changed to only cover enterprises with at least 20 employees.

    Statistical presentation

    The statistics provides information on the distribution of total turnover and export on products and services. Furthermore information is collected on the turnover broken down by clients and information on the export broken down by residence of client (resident or Non-resident intra-EU or Non-resident extra-EU).

    Read more about statistical presentation

    Statistical processing

    Data is collected by online questionnaire from a total count of enterprises in the sector Market Research and public opinion polling. In the questionnaire the enterprises are asked to breakdown their turnover by a number of products, services and client categories. It also reported information about export. The reported data are checked by comparing the distribution of turnover among enterprises that are similar. Survey data is grossed up in part by including information turnover from the Accounts Statistics for Non-Agricultural Private Sector in the reference year for the entire population.

    Read more about statistical processing

    Relevance

    The statistics is used among enterprises when planning and provides an overview of the development taking place in the service sector. The statistics is also used of the European Statistic bureau, Eurostat, to create EU-statistics about Business Services.

    Read more about relevance

    Accuracy and reliability

    All enterprises within the population are required to submit to the statistics and the submitted turnover is subject to adjustments against the turnover from Accounts Statistics for Non-Agricultural private sector, which consists of a large sample, administrative sources and XBRL reports from the Danish Business Authority. Therefore, the statistics accurately reflect the turnover and its distributions on the various services.

    Read more about accuracy and reliability

    Timeliness and punctuality

    The statistics is published once a year and approximately 11 months after the end of the reference year. The statistics is published usually without delay regarding to the announced date. To the EU the data must be delivered within 18 months after the end of the reference year.

    Read more about timeliness and punctuality

    Comparability

    The statistics has been compiled since 2001. The questionnaire, sampling method and calculation has been adjusted a couple of times, in 2013 where data from 2012 was recalculated with a new method and from the reference year 2023, where the statistics only covers enterprises with at least 20 employees. The statistics is produced according to the guidelines in the European Business Statistics Manual, and it is thus comparable to the similar statistics in other EU countries.

    Read more about comparability

    Accessibility and clarity

    The latest New article can be found on NEW. The statistics is published on STATBANK. Furthermore the statistics has a subject page.

    In the Statistics Database of EU the distributions of the turnover by services and residence of client are published on EUROSTAT's homepage.

    Read more about accessibility and clarity