Digital behaviour
Here you will find statistics on our IT habits, e.g. online shopping, social media, media streaming, online news sources, participation in online democracy, use of public websites, IT security measures as well as various attitudes towards digitisation.
Selected statistics on Digital behaviour
How many are using social media in Denmark?
The survey is based on a questionnaire.
How many people shop online?
The survey is based on a questionnaire.
For what are we using the internet?
The survey is based on a questionnaire.
What are we buying online?
The survey is based on a questionnaire.
How many are gaming?
The statistics are prepared on the basis of sample-based questionnaires. The sample is drawn quarterly from The Central Person Register (CPR), which is updated daily. Approx. 1,000 completed responses are collected via telephone interviews or web questionnaire each month. The frame population is the same for each quarters covering persons 16 years old or older with residence in Denmark.
On the statistics – documentation, sources and method
See the documentation of statistics to learn more:
The purpose of the Cultural Habits Survey is to describe the population's cross-cultural habits. Culture is defined in the survey in a broad sense and covers cultural and media consumption including for example concerts, performing arts, cinema, literature, physical exercise, computer games and leisure activities. The study was conducted in 1964, 1975, 1987, 1993, 1998, 2004, 2012 and most recently in 2018-2022. Statistics Denmark is responsible for the implementation of the 2018-2022 survey, while previous studies were carried out by the Ministry of Culture.
The purpose of the statistics ICT Usage in Households and by Individuals is to analyse the access to and use of the Internet, and to follow the development. Survey questions have been deleted and added from time to time, in order to reflect new aspects and developments. The survey is based on international cooperation, a common Eurostat questionnaire and methodological guidelines. The statistics have been compiled since 2001 and in the present form it is comparable from 2008 onwards.
The purpose of the statistics is to shed light on the population's connection to and advertising revenue on the Internet. You can, for example, see how many active internet subscriptions there are in Denmark or follow the turnover on the internet by type of advertisement. The statistics are based on information from the Danish Energy Agency and The Danish Media Association and can be used to gain an overall insight into the distribution and turnover on the Internet.